A Study on Service Quality Evaluation Model of Clustered Homestay
Xie Zijing, Zhou Pu

Clustered homestay is an indicator for transformation and upgrade of homestay industry. Service quality is the key point that tourists pay close attention to, which significantly affects the development of accommodation industry. At present, few researches on homestay had focused on the service quality from the perspective of customer. Based on these theoretical and practical issues, this study conducted context analysis on the online reviews of typical clustered homestays to build the conceptual evaluation model, and further conducted exploratory factor analysis and confirmatory factor analysis on questionnaire data to validate and correct the model. As a result, the service quality evaluation model of clustered homestay is constructed, which includes four dimensions: Tangibility, Empathy, Agglomeration, Interaction.

Full Text: PDF     DOI: 10.15640/jthm.v8n2a5