The tourist Imagery, the Destination Image and the Brand Image
Marco Martins

Given the current situation of the markets and of the tourist behaviour volatility, it is of utmost importance that one knows and understands the motivations of tourist demand, once, only in that way, one can answer more effectively in what regards to the wants and needs of those. The image of the tourist destinations is important, since it influences not only the choice of the destination by tourists but also their level of satisfaction. Often, destinations compete with each other through a little bit more than the image that they can create in the minds of potential travellers – the imagery. Therefore, tourist destination marketers’ invest a great amount of resources to create a favourable and desirable image, which conquers potential travellers to visit or re-visit their destination. The objective of this study was to know the imagery that foreigner tourists have regarding the Oporto city and in which way this knowledge can help on the city’s image and on the city’s branding definition, which ultimately will influence its competitive positioning. One tried also, to understand the role that the attribute world heritage citydenomination plays in terms of imagery.

Full Text: PDF     DOI: 10.15640/jthm.v3n2a1